Initial situation

The business card of a company to the outside world is above all attractively designed print media (business letters, flyers, posters) and digital presentations (online presence, product presentations). In SMEs, media are often designed in-house. In most cases, there is no on-site expertise and no professional support is sought from outside, which is why the external image often appears less than professional.

Target groups and their benefits

The project "NiceDesign4KMU" is aimed at employees of SMEs who are to be enabled to professionally design their written external presentation themselves. The participants of the further training acquire basic media competences in relation to the appealing and adequate design of print media and digital presentations that are relevant in the professional environment.

Project goal

The project "NiceDesign4KMU" aims to develop a virtual further education offer for the field of "media design" in order to reduce the skills and supply deficit in the field of media design of SMEs. A modularised, tutor-supervised online offer was implemented that can be used close to the workplace and "on demand". The modularisation of the continuing education offer enables the participants to put it together individually according to the modular principle. To sustainably secure and deepen the acquired competences, tools were offered for communication and exchange among the participants and with the tutor team. The project was primarily aimed at SMEs in rural and structurally weak regions with few opportunities for further training.

Role of ISOB

Coordination and consultation of the development