Initial situation

The creation of new jobs is essential for the economic development of the European Union (EU). Self-employed micro-entrepreneurs, who account for around 14 per cent of the total population in the EU, are of particular importance here. However, studies show that the survival rate of newly established businesses is relatively low. Within the first five years, most fail, partly because the barriers to expansion are relatively high for micro-enterprises due to complicated administrative procedures, high delivery costs and the search for business partners. This poses a challenge in the initial phase that can be overcome through better access to basic knowledge of business management and strategy. This also involves learning how to use digital tools and platforms, as these are now essential for entering foreign markets.

Target groups and their benefits

The DIFME project is aimed at micro-entrepreneurs who want to make their businesses financially stable and internationally successful. In particular, young entrepreneurs and start-ups are addressed, who can learn the basics of business management and exchange ideas with established and experienced entrepreneurs within the framework of the project.

Project goal

The DIFME project aims to promote entrepreneurship among young people and thus create high-quality new employment opportunities. Based on an initial study, a university training programme and a standardised curriculum will be developed, which will serve as a recognised standard for European universities. It is designed to provide young micro-entrepreneurs with the basic business skills and digital business opportunities in an international environment in order to develop their business. Betrieb auf eine solide Finanzbasis zu stellen und internationale und digitale Möglichkeiten der Expansion zu finden. Hierfür entsteht eine qualitativ hochwertige, leicht nutzbare und öffentlich zugängliche Lernumgebung zu Konzepten des Unternehmertums, die Gründer:innen ermutigt, Erfahrungen und Lösungen zu teilen. Zudem fördert das Qualifizierungsprogramm den Austausch zwischen Wissenschaft und Wirtschaft.

Role of ISOB

ISOB takes over the Quality assurance and internal evaluation of the project. In addition, ISOB supports and advises in the development of the innovative continuing education programme and its dissemination.